A Better Way to Measure the ROI of PR
CLEVELAND – July 20, 2009 – Landau Public Relations is pleased to announce the launch of the Landau Impact Report™, a new way to monitor, track and analyze media coverage. The customizable report takes the volume of coverage about a company and organizes it in a way that directly correlates coverage with business goals and corporate values.
The reports are customized to provide a quick snapshot of the desired information by day, month, quarter or year. Simple charts and graphs create a dashboard, making it easy to report the metrics in the context of business goals, as well as to compare results with selected competitors. The customizable nature of the report allows it to be quickly and easily changed based on breaking news, special promotions or other considerations.
“Monitoring and measuring in today’s media world is not a luxury. It’s a necessity,” said Howard Landau, president. “As the lines continue to blur between traditional and social media, it is more critical than ever to be aware of what’s being said about a company or brand. The Landau Impact Report provides a means to measure ROI regardless of the media and demonstrates a company’s positioning in real terms, against real goals.”
The company spent a year and half perfecting the methodology before branding it as The Landau Impact Report. They began to roll it out to clients earlier this year.
“I’m extremely pleased to welcome these four professionals to our community and our firm,” said Howard Landau, president of Landau PR. “They continue our tradition of excellence in strategic thinking and client service.”
“The response from our clients has been overwhelming,” Landau said. “The typical reaction is: ‘Now this is something I can really use.’”
For more information about the Landau Impact Report, go the firm’s web site at www.LandauPR.com.
Landau Public Relations is a strategic communications firm headquartered in Cleveland. The firm is a member of IPREX, one of the largest networks of independent public relations firms in the world.
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