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MeadWestvaco Corporation
Landau Public Relations has worked with MeadWestvaco since 1999, providing PR support and brand management for many of its school, home and office products brands. On an annual basis, we create a strategic communications plan to promote a wide range of new products, with a particular focus on the back-to-school shopping season. complete case study (PDF)
Cleveland Plus
Landau PR was engaged to gain and maintain awareness and acceptance Cleveland Plus - the first campaign to pull together all of Northeast Ohio’s assets under one common brand - with multiple audiences, including residents, businesses, governments, chambers of commerce and CVBs throughout Northeast Ohio. complete case study (PDF)
Spangler Candy Company - 100th Anniversary
Landau PR wanted to build a story, not merely announce the 100th anniversary. The aim was to make consumers aware of the milestone while connecting them with the sweetness and fun that Spangler candy represents. Our public relations strategy went beyond traditional media relations by incorporating a contest and guerilla marketing to maximize results. complete case study (PDF)
Brand Castle - Crayola Crafty Cooking Kits Product Launch
Public relations was not just a part of the launch strategy; it was its focus. Our goals were to create awareness of Crafty Cooking Kits as a fun new product, use the unique Crayola branding to garner consumer media coverage, generate sales of the kits –both at grocery stores and online – and drive visitors to the Crafty Cooking Kits’ new, interactive Web site. complete case study (PDF)
Kichler Lighting
The challenge for Landau Public Relations was to position Kichler Lighting, a large but unknown lighting company, as a recognized and respected leader in the residential and decorative lighting industry. Kichler is now considered the primary home lighting resource among newspaper and magazine home/decorating editors. complete case study (PDF)
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