public relations case studies:

public relations and integrated marketing communications

Maltz Museum of Jewish Heritage
Landau Public Relations was engaged to generate awareness for the institution leading up to and through its October 2005 opening. A challenge included the location of the Museum approximately 30 minutes from downtown Cleveland. In addition, the name Museum of Jewish Heritage could limit interest from potential visitors not of the Jewish faith.

A comprehensive public relations and integrated marketing campaign effectively positioned the Museum as a place for everyone. By incorporating key messages such as “interactive,” “state-of-the-art,” “an immersive experience,” “programs for all ages and interests,” and “developed by the team behind the International Spy Museum,” into all communications, we started debunking the notion that the Maltz Museum was a “history museum just for Jews.” complete case study (PDF)

CardiArc, Inc.
Landau PR was engaged to handle all the company’s public relations. With an impressive IP portfolio containing 33 awarded and several pending patents, CardiArc has the best and most advanced technology but was totally unknown. Our assignment was to use strategic public relations to make it a major player against its competition. complete case study (PDF)

Fund for Our Economic Future
Landau Public Relations has worked with the Fund since its launch in February 2004. Not only was Landau PR tasked with launching this consortium which included raising awareness and educating Northeast Ohio about its objectives, we also have met the challenge to continue to support multiple phases of FFEF through communications strategy, collateral, special events, media and community outreach, and internal communications. complete case study (PDF)

Lamina Ceramics, Inc.
Landau Public Relations was engaged to handle all the company’s public relations – corporate communications, media relations, product launch and brand management. The assignment was devilishly simple: “Forego most traditional advertising and develop a public relations strategy to help make us a major world player.” complete case study (PDF)