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Tyco Plastics & Adhesives - Executive Visibility Program
Although Tyco P&A is one of world’s largest purchasers of resins and raw materials, the company was regularly omitted from business trend stories. Furthermore, its executive leadership, including Division President Terry Sutter, was unknown to trade and national media. Tyco P&A looked to Landau Public Relations to gain exposure and strengthen its corporate image. complete case study (PDF)
Giant Eagle
Landau Public Relations was engaged in 2003 to reposition Giant Eagle as the best food retailer in the region by aggressively communicating its “passion for food,” customer convenience and value prices. Past practices in media relations had left the company’s relationships with local reporters damaged and had created a lack of trust between the company and media. complete case study (PDF)
Signature Worldwide
While Signature and its executives were already well-known within the hospitality industry, it wanted to bring that industry up-to-date on its capabilities and build relationships in its other priority markets. Signature engaged Landau Public Relations to manage its corporate communications and reposition it from a “training provider” for the hospitality industry to a “solutions provider” with a multitude of capabilities for a variety of service industries.complete case study (PDF)
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